mijobooks 243: The More Expensive It Is, The Better It Sells! Lu Qiu’S Judgment Goes Against Common Sense In B
243: The More Expensive It Is, The Better It Sells! Lu Qiu’S Judgment Goes Against Common Sense In B
The originally tense atmosphere was relieved by Lu Qiu's few words.
Yan Muxue touched Lu Qiu's hair and helped him straighten the messy ends: "Even if you are a prophet and I am a werewolf, I will not kill you."
Yan Lijun was caught off guard and stuffed with a mouthful of dog food. He was silent for a moment and asked, "Are you having fun?"
Lu Qiu said with a smile: "I'm happy. I take my wife out to play every day and don't have to worry about the company's affairs. How can I not be happy?"
Yan Lijun also laughed, but still said a little guiltily: "Let's wait until next time. On October 1st, you can go and play again."
Lu Qiu is on vacation this time.
As a result, Lu Qiu was asked to handle the company's affairs.
Although Yan Lijun didn't say sorry, he still felt a little ashamed of his son-in-law.
So Yan Lijun took practical action directly to compensate Lu Qiu and give Lu Qiu a seven-day holiday next time.
Lu Qiu was not polite and said with a smile: "That's great. We have agreed. On October 1st, I will take Mr. Yan to the northern beach to play or go skiing. I haven't done it yet. Going skiing."
Yan Lijun hummed: "You can go wherever you want. I will make arrangements for you when the time comes."
Yan Muxue didn't give any face, and said calmly: "You don't need to arrange it, I can arrange it."
"I'm talking to my son-in-law. You can make arrangements for yourself, and I'll make arrangements for my son-in-law." Yan Lijun replied calmly.
717 Lu Qiu listened to the two of them chatting and laughed.
As expected of a father and daughter.
This character is really similar.
Now the relationship between the two of them is obviously much better.
Yan Muxue also cared a little more about Yan Lijun.
But whenever two people get along, especially when talking, they still like to speak in this cold tone.
Lu Qiu is used to it.
At the beginning, Lu Qiu didn't worry about whether they would get angry.
The actual result is that the two people have strange yin and yang, which is a normal way of communication between father and daughter.
Lu Qiu was naturally not worried and listened to the cross talk next to him.
The call is over.
Lu Qiu and Yan Muxue went to take a bath.
Then Lu Qiu looked at the information on the Internet.
Yan Muxue leaned on Lu Qiu's shoulder, put her two white and tender feet into Lu Qiu's hands, and asked, "Did you see anything?"
Lu Qiu smiled: "The sales volume will only be known when we start selling. I am now looking to see what foreign people think of our company."
Yan Muxue rubbed Lu Qiu's cheek.
She likes Lu Qiu to talk about our company.
"Then what? What did you see?"
Lu Qiu opened the screenshot and said: "I took out a few more representative comments."
"The general attitude (agfd) can be divided into two types. People who don't care are not included in the data."
"Baolai Group has accumulated some popularity and fans, and it also has loyal customers abroad. These customers hope that Baolai Group can launch high-quality products with oriental colors."
"Obviously, some of these people are Chinese, and some are very interested in the culture of the Dragon Kingdom."
“The other part of them feels that although the design of Baolai Group’s products is okay, they always feel that they are a bit flawed and not of high quality.
Yan Muxue asked with some confusion: "Defect? Is the company's design defective?"
She looked at Lu Qiu, wanting to get an answer from Lu Qiu.
In her subconscious mind, she already assumed that Lu Qiu must be able to find problems that she could not find.
Lu Qiu shook his head and said: "It's not that the company's design is defective, it's that there's something wrong with the price of the company's products.
"It's a bit cheap."
Yan Muxue frowned: "Is this a problem?"
Lu Qiu nodded: "When Baolai Group is the tenth largest in the world, it has no impact. People's expectations of Baolai Group and Baolai Group's pricing match.
"But now, Baolai Group has grown up and has more and more customers. When people come to buy products, they buy the most precious and unique designs."
"At this time, the pricing of your design is still similar to before. It is generally about 100,000 lower than the same price of the Vuitton Group. It is a bit defective."
Everyone has a psychological positioning for themselves.
When you look at anything in the world, you do it from your own perspective.
People who consume these luxury jewelry, especially those who come to buy the tension series or the light and shadow series, are all aiming for top-notch jewelry.
Except for a very small number of true artists, or collectors, and people who buy things to make themselves happy.
When most people buy luxury goods, they still have to wear them so that people can see them and make them envious.
Now, people think that the design of Baolai Group is the best, and they are beginning to pursue the top products of Baolai Group.
But the price positioning is a bit lower.
It's like they can't afford the money.
So Lu Qiu can completely understand how they feel now.
Everything else is fine.
The price is just a little low.
If the price is higher and makes them feel that the price and the product are more consistent, their uncomfortable feeling will disappear directly.
Yan Muxue found Lu Qiu's statement incredible at first.
Is there any reason why the sales will be better after the price is increased?
The most basic principle of business courses, including junior high school textbooks, is that the sales volume and price of goods are inversely proportional.
The higher the price, the lower the sales volume.
Lu Qiu's statement is very flexible and challenges systematic business knowledge.
But after Yan Muxue thought about it carefully, she suddenly felt that Lu Qiu's words were right.
There is such a person around Yan Muxue.
The stuff is pretty good, but when I heard the price, it was relatively cheap, so I didn’t buy it.
It’s not just vanity.
It’s also because after buying good things, buying something cheaper like this, even if there is no problem with the quality, will feel a bit meaningless.
From a business psychology perspective, it seems to make sense.
Yan Muxue immediately sat up and picked up her phone.
Lu Qiu asked: "What's wrong?"
Yan Muxue said: "I have to send your idea to my dad and ask him to quickly hold a meeting to discuss it with the company's directors."
"This may be an important point for a comeback!"
The price of the light and shadow series is only disclosed with a series of numbers at the end.
People only know that it is a six-digit dollar, and that the following digits are 99,999.
But is it 400,000, 500,000, or 600,000?
Not made public yet.
The price of Baolai Group was originally set at US$399,999.
That's four hundred thousand.
According to the current exchange rate, it would cost about 2.6 million dragon coins to buy this one.
Not cheap.
Because this is not a limited edition.
Ordinary jewelry can be sold at this price, and the materials used are not particularly outstanding.
It's already pretty good.
The profit margin is about 1.6 million for a piece of jewelry.
The cost is less than 1 million.
Originally this was considered a lot.
Gross profit exceeded 100%!
Even within the company, we don’t dare to set our standards too high.
Worried about not being able to sell.
But now, Yan Muxue feels that the price must be raised to at least 500,000 US dollars!
33075!
The selling price is the same as that of Vuitton Group!
After listening to Yan Muxue's words, Lu Qiu said: "Add one more plus, let's increase it to 600,000 US dollars!"
4 million dragon coins!
The price exceeds that of Vuitton Group!
Yan Muxue thought for a moment and conveyed Lu Qiu's meaning to Yan Liku.
Yan Lijun became demented on the spot.
Abba.
Aba Aba?
Is it more expensive than the Vuitton Group?
Can it really be sold?