Entertainment, I am a great artist

Chapter 177 The classic among the classics

"Boss Dong, what should we do?"

"Pay liquidated damages." Dong Hao sighed, "Let everyone come over, there is no other meaning, just let everyone look at the advertisement, it can be regarded as letting everyone give up."

While speaking, Dong Hao motioned to the staff to connect the advertisement file to the player.

Everyone couldn't help turning their eyes to look.

Immediately, the first ad appeared.

A sweet-looking girl was wearing sportswear and running on the playground. At this moment, a mineral water bottle was thrown into the girl's hand from outside the screen.

The girl unscrewed the bottle cap.

After taking a few sips, as she turned her head, the girl blinked her eyes and said in a sweet voice, "Farmer's Three Punches, it's a bit sweet."

what!

Everyone shouted in surprise.

This advertisement, Mr. Dong said no? ,

impossible.

Generally speaking, if a product wants to be recognized by the audience, the advertisement will adopt several methods. The first is to tell the quality of the product, and the second is to prove the status of the product.

But for classic advertising, neither method is the best.

Not bad.

Whether it's quality or status, these are not things that one's own people can boast about. After all, Blue Star's culture is restrained, and no one will speak bluntly. I am the best and I am the best.

Isn't this Wang Po selling melons?

Moreover, Bluestar's advertising law expressly stipulates that words such as first, supreme, and head are not allowed to be used in advertisements.

Therefore, generally speaking, excellent advertisements will use hints to influence the audience.

This ad uses allusion to the extreme.

First of all, the seven-character slogan is concise and clear, and it will be remembered after listening to it once.

Second, the three words 'a little sweet' not only circumvent the regulations of the advertising law, but also show the excellent quality of water.

After all, only sweet water is the sign of good water.

It happens to be a bit sweet, but it's hard to define.

After all, it's just an adjective that suggests water qualities.

"Mr. Dong, this advertisement is very good." The head of the business department said doubtfully.

"I also think this ad is absolutely amazing. It tells a good story in just three words."

"Yes, I think so too."

……

People were discussing.

Dong Hao scratched his head in embarrassment.

"Ahem, me, it's also my first time watching it, I didn't expect that the idea of ​​the blade is so good."

"cough!"

Everyone breathed a sigh of relief.

Scared us.

I thought you were beaten back by the farmer three punches, so you didn’t even watch it yourself. If this ad is hit back again, no company in Blue Star would dare to accept the other party’s task.

At this moment, an employee suddenly shouted.

"Hey, did you find out, this actor seems to be Fei Lingling."

"Fei Lingling?"

Everyone couldn't help playing it again.

"It really is her, Internet celebrity leader."

"Oh my god, Blade Entertainment has lost all its money."

"This ad is absolutely right."

Everyone couldn't help being excited.

Not only is the advertisement high-quality, but even the filming staff, the other party used their own company's star.

This is a pleasant surprise.

800 million, earned, earned.

"What about the second advertisement, release it quickly."

"Yes, yes, I don't know if there are any surprises in the second ad."

"I'm really looking forward to it now."

Amidst the discussion among the crowd, the second advertisement was also displayed on the screen.

Immediately, everyone's breathing stopped.

If it was said that the Internet celebrity leader was the one that everyone didn't pay attention to when shooting the advertisement, everyone recognized it immediately this time.

Lin Xiaoyu.

It was Lin Xiaoyu who shot the advertisement.

"Broken Love" starring.

You know, "Broken Love" is currently in theaters. Although Lin Xiaoyu only made this film, it is not as famous as Fei Lingling.

But what is the box office of "Broken Love"?

Just half a month after its release, the box office has already reached 3 million yuan. According to this result, when "Broken Love" is released, it will at least exceed [-] million yuan.

[-] million, at least a well-known star.

The crowd continued to watch.

Different from the previous ad.

At this moment, Lin Xiaoyu was wearing a jacket, and was walking among the mountains full of sunshine and morning mist.

The surrounding water is gurgling, and the birds are singing and the flowers are fragrant.

When she reached the top of a mountain, Lin Xiaoyu stopped.

The camera shifted and landed on a piece of clean water.

The voice-over sounds.

【We do not produce water, we are just porters of nature. 】

"hiss!"

There was a sound of gasping in the conference room.

this ad,

Absolutely.

If it is said that the previous ad simply used allusion, then this ad uses allusion to the extreme.

What is the best thing?

In the era of rapid development of science and technology, everyone knows that whether it is artificial or synthetic food, in front of the gift of nature, it is rubbish.

Yes,

No matter how sweet the sugar water is, it cannot compare with the sweetness of honey.

No matter how nutritious artificial meat is, it is not as good as a steak.

Not to mention the pure water that people drink every day.

This advertisement perfectly embodies the connotation, essence, excellence, and purity of natural water. It can be said that it completely scratches the audience's itch.

"It's so classic."

"In three days, I have provided such a good two advertisements. I don't believe anyone else can do it."

"Brother, this is the gap. Let alone three days, even three years, we can't figure it out."

"I don't know how the farmer's three fists will react?"

Everyone is looking forward to it.

Yes, the other party is the company that abused me 27 times.

Hand over these two ads and see what they say.

Under Dong Hao's signal, the staff quickly submitted the advertisement.

One hour!

Two hours!

Everyone had smiles on their faces, imagining the reaction of the other side.

In the past, the other party would call back within half an hour after receiving the copy, but this time, the waiting time was obviously a bit longer.At night, when everyone was getting ready to leave work, the sales department of Nongfu Three Fists called.

"Hello, Minister Zhang." Dong Hao switched on the speakerphone and picked it up.

"Hello, President Dong, we want to discuss something with you."

"Minister Zhang, tell me."

"According to the contract we signed, if you submit two copywritings, we will choose the best one to use, but we all think that this advertisement is good."

"You mean, you want both?"

"Yes, let's make an offer."

Make an offer!

Dong Hao felt a little regretful.

Mainly, his contract with Blade Entertainment was also signed in the same way.

pick one of two.

The eliminated advertising copyright will be returned to the other party.

What is the price?

Dong Hao gritted his teeth, "Minister Zhang, we cooperated with other companies to complete these two advertisements. If you take them all away, at least double the price."

"Hehe, fine, then it's a deal." The other party didn't bargain at all.

As a result, Dong Hao wanted to give himself two mouths in an instant.

Obviously, his price was lowered.

Thanks to Monkey Xiaopeng, users 73609600, Pangpang and other students for their rewards.