mijobooks Chapter 505 Creating Spiritual Shareholders! The Boss is My Favorite!
Chapter 505 Creating Spiritual Shareholders! The Boss is My Favorite!
Chapter 505 Creating Spiritual Shareholders! The Boss is My Favorite!
Chen Jincheng was very surprised when he received the call; it was from Nanhe Film and Television Group.
This film group has an official background, and many of its productions focus on social issues, often making educational films.
Simply put, the movies they make have a certain political correctness requirement.
Similarly, many film companies want to cooperate with them, and even film and television platforms do the same. Tencent Penguin Pictures and iQiyi have cooperated with them many times in another world.
The reason is simple: the films produced by this company often win awards.
Why do many film and television companies choose to invest in and produce art-house films?
Just because art films can win awards.
Such awards also reflect the foundation of a film company and are a very important measure of its standing.
Not only for film companies, but also for actors, winning awards is a form of recognition of status and identity. Therefore, many stars will participate in films by directors who can win awards, even without receiving a salary.
There's a saying that goes, "Making movies is either about making money or about gaining recognition."
Chen Jincheng didn't expect that Nanhe Film and Television Group would take the initiative to approach him to cooperate on a film. He figured it must be because of the huge box office success of "Wandering Blue Star". With such success, important cooperation naturally came knocking.
"Better Days" and "The Wandering Earth" are not the same type of film.
One is a purely commercial sci-fi blockbuster, and the other is a purely art film. Of course, it seems that "Better Days" can also be related to commercial films in some way, as the director has made some reforms.
The biggest reason is probably that Nanhe Film and Television Group was attracted by his popularity and fame.
"Mr. Chen, what do you think? Second Star Films and our Nanhe Film Group are collaborating on this film." Lin Sheng, the head of Nanhe Film Group, invited with a hearty laugh.
"Mr. Lin, cooperation is possible, but could you please send me some film-related materials?" Chen Jincheng agreed.
Because this movie grossed a good amount at the box office in another world, close to 16 billion, it is a project that can make money.
If the female lead were replaced, this movie could probably gain another 2 million yuan in box office revenue. After all, the female lead is flat-chested and so ugly that it's hard to relate to her. Although she has acting skills, it's hard for male viewers to empathize with the bullying she does.
Only those delicate, pitiful girls can evoke a sense of empathy from men.
Because of the female lead, many people said they lost interest in the movie.
If they changed the female lead and promoted it properly, the box office could easily surpass 25 billion, but with a production cost and marketing budget of only 1.5 million, it would definitely be a hugely profitable film.
Of course, the most important aspect of this film isn't that, but rather its focus on school bullying and its celebration of youth's courage and growth, which garnered several important awards under the banner of political correctness.
This is the kind of award foundation that the second generation of stars needs.
“Okay, I’ll send the information to Mr. Chen after that.” Lin Sheng replied immediately.
Their group approached Chen Jincheng because they valued his popularity and, naturally, his marketing skills. Just look at how well "The Wandering Earth" got off to a good start and how high Chen Jincheng took it to.
Although their Nanhe Film and Television Group has won many awards in television and film, it is critically acclaimed but not commercially successful; it has won awards, but the profits are not very high.
This time, they also want to make a change, to make a movie that can win awards and also make a lot of money at the box office.
Approaching Chan Kam-ching provided them with a prerequisite for their reforms, after which they would start with the film industry.
"The Wandering Earth" continues to be a box office hit.
On the third day, because it was still during the May Day holiday, the box office remained stable, reaching 6.5 million yuan. In just three days, the total box office of "Wandering Blue Star" reached 21.5 billion yuan.
This is a box office achievement that 99.99% of domestic films can only dream of, and "The Wandering Earth" reached it in just three days.
Moreover, some people have already calculated that if "The Wandering Earth" is expected to reach 75 billion yuan, Second Star Films alone will receive more than 30 billion yuan in box office revenue, not including the revenue share from Dawan Cinemas.
It's astonishing how much money a movie can make.
Industry insiders have even reported that, due to the box office success of "The Wandering Earth," the valuation of Starcraft II has increased by 660 billion yuan from 100 billion yuan to 760 billion yuan.
Simply exaggerated.
Lei Xiaojun even posted a Weibo message: "Haha, I always say that investing depends on the people involved. If you invest in the right people, the project will definitely be good."
He even put a huge 30 billion icon on the back.
He was showing off without any attempt to hide it.
Because he initially provided Chen Jincheng with 30 billion yuan in financing, and now Chen Jincheng's investment in a movie can earn more than 30 billion yuan. Isn't this a testament to Lei Xiaojun's unique vision?
Chen Jincheng also received a congratulatory call from Mr. Zhao.
After all, for Zhao Family Capital, earning 30 billion from a single film is quite a shock. More importantly, the valuation has risen to 760 billion, meaning their investment has already increased.
Moreover, as the box office of "Wandering Blue Star" increased, Chen Jincheng's second wave of hype began to heat up.
Inside the hotel, Guo Fan and Wu Jing stood behind him, watching him instruct the Yi Jin and his team to begin their work. "President Chen, is your idea of a 'spiritual shareholder' feasible?" Guo Fan couldn't help but ask, as the term was quite new to them; they had never heard of it in the film and television industry.
Chen Jincheng explained with a smile: "Director Guo, you must have seen this situation before, right? When someone uses something and finds it useful, if someone disagrees with them, they will argue with the other person as if they have a stress response, even getting red in the face, as if the product belongs to them and they must defend it. That's what a spiritual shareholder is."
"Of course, the spiritual shareholders in the film industry are different. We need to guide them in a different way. For example, we can use honors to promote the fact that 'The Wandering Earth' has created film history and set records. When it reaches a certain point, we can bring up international film rankings to talk about it. We must guide netizens to feel passionate and involved."
"Another approach is to guide the audience through a sense of lack, talking about the current state of our special effects and hard science fiction, highlighting the gap in the hard science fiction genre in our country's film market, and emphasizing that 'The Wandering Earth' opened a door for Chinese science fiction films..."
As Guo Fan and Wu Jing listened to Chen Jincheng's explanation, they felt a sense of superiority. However, having worked in the industry and been exposed to film marketing and promotion, they understood what he meant.
Then, the two witnessed the power of the Second Generation Star Slice Group.
Within a day, they saw the "spiritual shareholders" that Mr. Chen had mentioned appearing online, and the number of spiritual shareholders was increasing, with many starting to watch the movie a second time to support the box office.
So, on the fifth day, the daily box office of "The Wandering Earth" actually increased again, reaching 8 million.
Guo Fan and Wu Jing were stunned.
Guo Fan: This works?
Wu Jing exclaimed: I've learned something, I've really learned something.
Even before his film "Wolf Warrior" officially started, he was already thinking about how to use Mr. Chen as a spiritual shareholder for publicity.
As the box office of "The Wandering Earth" continued to be a hit, two pieces of news related to Chen Jincheng soon emerged, attracting widespread attention.
The first one is that Er Shi Xing Chen and Orange Pictures jointly invested in the TV series "The Romance of Tiger and Rose".
This is another TV series invested in by Chan Kam-ching, and the female lead is none other than Chan's protégé, Tien Hei-wai.
Those who follow Er Shi Xing Chen will naturally be familiar with Tian Xiwei. Her starring role in "So Beautiful Us" is still airing and has generated considerable buzz. For a newcomer, this is definitely a rare and excellent work, a truly remarkable starting point.
But no one expected that Chen Jincheng would spoil this girl so much. Before "So Beautiful Us" had even finished airing, he actually invested in a large-scale TV series for her, making her the female lead.
This is the kind of treatment every actress wants.
Many people say that if Tian Xiwei and Chen Jincheng had no connection, no one would believe it.
Chan Kam-ching's die-hard fans responded: "Calm down, calm down. Do you need to tell me if there's a connection? It would be abnormal if there wasn't. Besides, how could someone as sweet as her, with such a great figure, escape Chan's clutches?"
Chen Jincheng had to admit that Tian Xiwei had a really good figure, and he understood why people in his previous life said that her figure was both sweet and sexy.
When she's not showing her face, her smile is incredibly sweet and infectious, making you want to hold her in your arms and cherish her.
But once she shows it off, wearing V-neck, low-cut clothes, she's incredibly well-endowed, a rare beauty with a deep abyss-like figure.
Chen Jincheng naturally knew this best; the feel of it was absolutely amazing.
Moreover, he found that the more he practiced, the more his grip seemed to be increasing, and he might find it harder to hold on in the future.
She's an absolutely gorgeous girl.
As for the girl, she'd been played around with by the boss in various ways, and everyone was saying they had a special relationship—it was no secret anymore. So, when interviewed by reporters about "The Romance of Tiger and Rose," and asked what type of guy she liked, she directly said: handsome, good-looking, talented, and able to sing…
This drew boos, which was definitely directed at Chen Jincheng.
Is she completely disregarding everything?
Some reporters even egged her on, asking, "Who do you think is the most handsome?"
She replied sweetly and decisively, "My boss."
Given her bold confession, Chen Jincheng spent another night playing with her.
The sweet girl couldn't help but ask him, "Boss, can I stay by your side forever? I've realized I can't live without you."
In the following period, some things related to Tian Xiwei and Chen Jincheng were also dug up, especially the fact that Tian Xiwei was accidentally seen in Chen Jincheng's live broadcast at his bar, and that Chen Jincheng valued her.
This made the actresses even more envious, wondering why they didn't have this kind of good fortune. As a result, various actresses and female celebrities, some with a little fame, some who hadn't debuted yet, and some who were debuting, started going to the Extreme Bar to have fun.
Because this is Chan Kam-ching's bar.
For a time, this made the bar even more upscale, attracting even more wealthy second-generation individuals and some well-known businessmen to frequent it.
After all, places with beautiful women always attract successful people.
The more sophisticated the woman, the higher the caliber of the successful men she attracts.
As "The Romance of Tiger and Rose" and Tian Xiwei gained attention, Nanhe Film and Television Group soon issued an announcement that it would collaborate with Chen Jincheng on a school bullying film called "Better Days".
This news caused a huge sensation, especially given the high box office of "Wandering Earth". It was followed by a storm that once again put Chen Jincheng on the trending topics, drawing the attention of all the actresses and young stars to him.
(End of this chapter)