mijobooks Chapter 392 Chen Jincheng lost 12 billion!
Chapter 392 Chen Jincheng lost 12 billion!
Chapter 392 Chen Jincheng lost 12 billion!
Huang Zhen was stunned when he saw the data.
Yesterday the average was 8000, but today it's only 6500.
He immediately looked at the TV station's ratings, which were only 0.95.
It didn't even break 1.
She quickly looked at Ai Qiyi's biological father and stepfather.
Even worse.
The average number of viewers per episode on the internet was only 4600, and the viewership rating was only 0.8.
It was a complete and utter plunge.
"No, no." Huang Zhen muttered, and hurriedly looked at the data for "All Is Well" again. Yesterday's ratings were 1.74, which had increased again, and the average number of viewers per episode had also exceeded 5000 million, which had increased by 1000 million.
The assistant, looking displeased, said, "Mr. Huang, those comments circulating online yesterday don't seem to be Chen Jincheng's doing. They seem to be genuine reviews. The drama we bought does indeed have a lot of plot inconsistencies."
Huang Zhen's current whereabouts are still unknown.
He realized he had been the victim of data fraud.
But his expression quickly turned ugly.
If that's the case, then they're going to lose their bet with those advertisers.
According to the contract, the other party only needs to pay them half of the advertising fee.
However, this means there won't be much advertising revenue left. In addition, with the average number of online episodes decreasing, there certainly won't be many people subscribing to memberships later, since new shows are free for the first two days of release.
There is currently no revenue from memberships.
When faced with a bad show, users will wait until the next day when it becomes free to watch rather than spend the 30 yuan to become a member.
Tencent Video spent a lot of money to buy this show.
It would be good enough if we could break even.
Huang Zhen immediately took out his phone and went online to check the situation.
If the situation gets even worse, they might not even be able to recoup their costs.
Haha, the new data is out! Does Tencent Video still say I'm Chen Jincheng's lackey?
"Let the data speak for itself: Data from two major platforms shows a sharp decline!"
"I've already told you it's ridiculous, but you still don't believe me. We really need to wait for the data to speak for itself."
"..."
Seeing the unanimous mockery, Huang Zhen's face grew even uglier. He knew that he must have made a mistake yesterday, thinking that those posts and videos were arranged by Chen Jincheng, and that the announcement had angered these people.
Therefore, these people are now completely unreserved, relentlessly mocking and ridiculing, and their numbers are significantly greater than yesterday.
He almost had a stroke when he saw a post on Weibo by a well-known film critic.
Previously, Tencent Video and iQiyi claimed they had wronged Chen Jincheng, and Chen Jincheng also claimed he had wronged both platforms. It was impossible to judge before, but now it seems that the two video platforms really were wronged by Chen Jincheng.
Looking back at these three TV series, it seems that neither of the two platforms initially had any plans to contact them. Judging from the actions of the two production companies, it can be seen that they initially contacted Uku.
I made some inquiries, and it seems that Uku was interested in acquiring "Bring Your Dad to Study Abroad," but suddenly, "All Is Well" became a trending topic because of Chen Jincheng, and its popularity soared.
As everyone knows, the two platforms ended up clashing with Chan Kam-ching, which led to the popularity of these two dramas. That's right, the popularity of these two dramas started from Chan Kam-ching.
I didn't think much of it before, but now that I think about it carefully, Chen Jincheng even issued a special announcement saying that he would take over three dramas and block two film and television platforms. Under such circumstances, the two film and television platforms obviously felt provoked.
At this point, I certainly couldn't do nothing, so I lost some of my judgment and went straight to watch these two shows, which led to what happened later.
Seriously, Chen Jincheng is quite a remarkable young man.
"Holy shit!" Huang Zhen cursed angrily upon seeing this.
Bringing this up specifically is just waiting for him to completely humiliate him, isn't it?
The key point is that upon closer reflection, he realized he had actually fallen into Chen Jincheng's trap.
Damn it.
If this continues, the show is going to lose a lot of money.
He hurriedly instructed his assistant: "Quickly, find online trolls to praise our show, and also have them subtly imply that all the negative reviews online were caused by Chen Jincheng."
The assistant frowned and said, "Mr. Huang, it seems this isn't working. Most people have already seen the show and know what's going on."
Huang Zhen sighed and said, "There will always be people who haven't seen it. We can fool as many people as we can. We can't let the data look too bad. Even if the data looks bad, we can't let our reputation look too bad."
Hearing this, the assistant had no choice but to continue doing as instructed.
As Tencent Video's team began mobilizing online trolls, the internet did indeed erupt into another uproar, with Huang Zhen attempting to confuse the public.
But when the online argument resumed, Uku Video suddenly stepped in to find a angle, placing two large smiley face emojis in the two spots of their top promotional posts.
This left everyone completely bewildered.
Wouldn't that be a waste of two recommendation slots?
The reason was quickly guessed by others.
Someone recently revealed that Uku had been in contact with these two terrible dramas and was even planning to buy them.
These two vacant positions were probably originally intended for the two dramas.
The reason he's posting a smiling face now is obvious to everyone: he almost got scammed. If he hadn't gotten those two shows, Uku would have been crying in the bathroom.
So, it's normal to put on two smiles now, right?
The key point is that by doing this, the other party made it very eye-catching, quickly attracting the attention of countless people and generating a huge influx of traffic.
It seems like we could make even more money by using two featured slots to experiment with.
However, this makes things even more difficult for iQiyi and Tencent Video.
What is this thing called?
The night passed.
The next morning, Huang Zhen got up early and went to the company, instructing his assistant to send him his data as soon as possible.
As the assistant delivered the data, his expression remained grim: "Mr. Huang, the situation is worse than yesterday."
Huang Zhen took the data and his hands trembled as he looked at it; the data was shocking.
Their show only got 3500 million views per episode online, which is a huge drop.
The TV ratings were only 0.79.
This left him completely powerless, so he sat down in the chair.
Having worked in this industry for so long, he knew very well that the data would only get worse.
This is why the reputation plummeted; it's something that can't be changed by human effort.
He immediately picked up the TV show again to check the ratings for "All Is Well." The ratings on the TV station had reached 1.93, and it was certain that it would break 2.
The key point is that Ershixingchen Film and Television's average revenue per episode has increased again, reaching a significant 8000 million. This is the first-episode data they bought for "Bring Your Dad to Study Abroad," while their show is now only worth 3500 million.
The assistant frowned and said, "Mr. Huang, there are hot reviews of 'All Is Well' online right now, especially on Douyin. Everyone is praising 'All Is Well.' You can find related video clips by watching a few videos. 'All Is Well' will soon break the 100 million views per episode mark."
"This surge in daily active users on 'Second Star' is sure to bring a huge increase in growth." Huang Zhen was well aware of this; Second Star Film and Television Network was poised to reap a substantial profit.
But now it's too late to change anything.
Who would have thought that "All Is Well" would become such a huge hit?
Indeed, the internet is full of trending topics related to "All Is Well," and soon, video editing accounts have also compiled the latest data from the three dramas into video clips.
Thanks to the hype, almost everyone knows the TV series "All Is Well" now.
Now, the industry is generally certain that the drama "All Is Well" will definitely break the 2% viewership rating and the 100 million online views.
As time passed and night fell, the streamers on Ershi Xingchen's channel all started their live streams.
Many fans who watched the Second Star streamer also flocked to these streamers' live stream rooms.
Zhang Xiang is a long-time fan of Ershixingchen and has been watching Chen Jincheng's live streams for a long time.
However, Chen Jincheng rarely does live streams, though he occasionally invites internet celebrities from Ershixingchen to do live streams.
However, female internet celebrities can get boring, and it can also affect one's hand speed when playing League of Legends. Fortunately, Ershixingchen later signed PPD, a League of Legends streamer, so he can watch PPD's live streams anytime.
Moreover, the other party's game live stream was indeed very interesting.
But when he came in today, he found that PPD wasn't streaming games; instead, he was chatting: "Brothers, I'm really too tired today and not in the mood, so I won't be streaming League of Legends. Please understand and watch some dramas with me!"
Then, Zhang Xiang saw that PPD directly opened the Second Star Film and Television Network, clicked on the top recommendation of "All Is Well", and started playing it.
He added, "I've heard this show is really good; there are tons of recommendations for it online."
Zhang Xiang understood. So, this PPD is actually acting as a live streamer?
Everyone knows that "All Is Well" was a show that your boss, Chan Kam-Ching, bought.
Sure enough, not only did he notice it, but the entire barrage was filled with the word "business".
Everyone knows PPD's purpose, and he's really eager to show off, so everyone started teasing him.
When PPD was teased, he immediately coughed and said, "Does everyone think of me like that? What do you mean by 'business'? Can this be called business? It's just that the show is good and I'm not in the mood, so come on, everyone watch the show with me."
Just kidding, how could I not work hard at my job?
After he signed with Ershixingchen to stream on Douyin, Sister Hong pushed resources on him, and now he gets over 5 viewers a day, which is many more than when he streamed on Black Cat TV.
Moreover, Sister Hong said she would promote him to become the number one player in the League of Legends section, which would mean at least 10+ views.
Therefore, when Sister Hong instructed them to promote "All Is Well," they definitely went all out to promote it.
Zhang Xiang was speechless. The people from Ershixingchen were all very stubborn, just like Chen Jincheng. Just like Chen Jincheng, unless the video of him sleeping with a girl was shown to him, he would always be single.
Not only PPD, but everyone noticed that in the evening, all the internet celebrities from Ershixingchen who were going live were collectively doing business, watching "All Is Well" on live stream.
This was naturally Sister Hong's arrangement.
The reason is simple: today's update of "All Is Well" will be available to VIP members, which is related to the revenue of Ershixingchen Film and Television Network.
Therefore, she naturally had to arrange for people to promote it.
Many female internet celebrities even enthusiastically promote the show, saying things like, "The show 'All Is Well' is so good! I need to subscribe to a membership so I can watch it as soon as it's updated tonight."
The website "Second Star Film and Television Network" advertises automatic renewal subscriptions, monthly subscriptions, and SVIP activation, with an average price of 30 yuan per month. These internet celebrities then presented their products in a blatant and awkward advertising manner.
Is this kind of advertising effective?
It will definitely be useful.
Now, as the number one MCN, Ershixingchen has countless viewers watching its influencer live streams every day, with a huge influx of people coming and going.
It was a very good publicity campaign.
With this wave of promotion from Ershixingchen, the online buzz suddenly surged, instantly reviving a group of people who had previously claimed a free quarterly membership on Ershixingchen Film and Television Network because of the movie "It's Over, I'm Surrounded by Beauties".
At the time, whether they were players or people attracted by the excitement, more than 4000 million memberships were claimed.
Those who joined in the fun before only thought that they could take advantage of the free membership, but they didn't expect that they could actually use it, especially those who watched "All Is Well".
This unexpected surprise is quite delightful.
Even those who haven't watched it will probably think, "Why not watch it if I have a membership?" and contribute to the viewership.
Soon, it was midnight.
The employees of Ershixingchen Film and Television Network, under the leadership of Sun Ji, have been working overtime until now.
Because the VIP version of "All Is Well" is about to be launched, you will need a membership to Ershixingchen Film and Television Network to watch it.
Those who don't have a membership should activate it.
So, as soon as the two new episodes were released, Sun Ji had someone start collecting data. An hour later, an assistant reported to him: "Mr. Sun, the data for the first hour online is out."
"How much?" Sun Ji asked hurriedly.
The assistant explained, "We've surpassed 300 million members."
Upon hearing this, Sun Ji clenched his fist: "We still need to go. If we've met our expectations, we should eventually have an additional 1500 million members."
An increase of 1500 million members would amount to approximately 4.5 million.
Is it possible that a hit drama series only increased memberships by a little over 1500 million?
It's not a lot at all; on the contrary, it's very little, even pitifully little.
There's just no way around it; they previously gave away 4000 million quarterly memberships for free, which allowed people to watch the show for free.
Of course, although the revenue is less, the membership activity data can be boosted significantly.
Higher member activity data will be more beneficial in future negotiations regarding copyright purchases and advertising sales.
Therefore, he admired his boss more and more, who not only outmaneuvered two film and television platforms with a single drama called "All Is Well," but also gained huge benefits for himself.
The next day came again.
Huang Zhen went to the company early as usual, not because he was watching "Take Dad to Study Abroad".
The show is already in this state, and he's given up on it, handing it over to someone else. It's better to focus on the future now.
However, he still pays attention to news online; he feels uncomfortable if he doesn't.
Especially considering the huge success of "All Is Well," which was bought by Chan Kam-Ching.
But today, as soon as he went online, he suddenly saw the same trending topic on various online platforms:
"Chen Jincheng's bizarre actions resulted in a loss of 12 billion yuan!"
"???" Huang Zhen was stunned.
How did Chen Jincheng lose 12 billion?
What did he do this time?
Regardless of the reason, he was very happy to see Chen Jincheng losing money, and immediately clicked on the trending topic with anticipation.
On the other hand, Lin Dong, the person in charge of Aiqiyi, felt the same way. Because Chen Jincheng had lost face, seeing that Chen Jincheng had actually lost 12 billion yuan was a pleasant thing, no matter what the reason was.
However, both of them clicked on the news at the same time, wanting to see what was going on, and then they both had a dumbfounded expression.
(End of this chapter)