mijobooks Chapter 166 Some Thoughts of Xu Shike
Chapter 166 Some Thoughts of Xu Shike
Chapter 166 Some Thoughts of Xu Shike
After many days, Xu Shike, who was tired from playing, suddenly remembered that he was still starting a business, so he hurried to the company to inspect it.
"How is it? Is the APP ready? Is it ready to go online?" Xu Shike turned to look at Wu Zhen and another woman, and asked with a smile.
The new woman is called Liu Yiqing, and she is the management that Li Yu hired for Xu Shike. She has no advantages, but she is more responsible, and her personality is more honest and trustworthy.
For Xu Shike, this kind of person is very suitable. As a college student, it would be too embarrassing for him if he were to fight wits and bravery with those managements with tough personalities and messy ideas.
"It's finished, and it's ready to go online. However, you should take a look for yourself and experience it to see if there are any deficiencies." Wu Zhen looked at Xu Shike and said with a smile.
"Oh, okay, let's go see how it goes later." Xu Shike nodded, smiled and agreed, then turned to Liu Yiqing and asked, "If it's going to go online, are you ready?" What promotion? Or an advertisement?"
"Well, we are going to advertise on major websites, and then we will do some activities and advertisements on Double Eleven." Liu Yiqing looked at Xu Shike with a smile and replied.
"Well, is there anything specific? Just give a brief outline of the plan." Xu Shike asked while thinking.
"Advertising on major websites is very simple, just spend money to advertise, because the phone charges for advertising on major websites will be lower, and there are people who often visit the website, so our target groups are relatively similar. As for Double Ten One, let’s hold activities, draw prizes or something.” Liu Yiqing thought for a moment and then said.
"Well, yes, what are you going to draw?" Xu Shike asked with a smile.
"Earphones, mobile phones, even computers." Liu Yiqing looked at Xu Shike and replied.
"Well, the strategy is right, but this reward is a bit petty. Let's add a house in a first-tier city and twenty cars. What do you think? Do you think it's okay?" Xu Shike pursed his lips and then said .
"I think it's possible, but the cost may be a bit high." Liu Yiqing looked at Xu Shike and said truthfully.
"It's a trivial matter. As long as you can get enough users, it's worth spending any money. Besides, it's just a lottery draw. At best, it can only cost a few million." Xu Shike shrugged, it doesn't matter Said.
"Yes." Since Xu Shike didn't care, Liu Yiqing naturally followed suit and nodded in agreement.
"At that time, the lottery can be held with a greater momentum. You can discuss cooperation with Weibo. This is not only to help us advertise, but also to help them advertise. Maybe the price can be lowered, or even, just It’s not impossible for free. Because, I think, our lottery will gain a lot of popularity. After all, there are so many lottery activities, there is no one who draws houses or cars, and we still just need to forward it to try our luck Well." Xu Shike laughed, and then said.
"Yeah." Liu Yiqing naturally thought of this a long time ago, but, as a good employee, of course she nodded with a smile.
A look of being deeply impressed.
"In order to have a better effect in the future activities, we can go online in advance, gain as many users as possible, and ferment the reputation of users. In this way, we can retain as many customers as possible in the activities." Xu Shike pursed his lips, continued.
Although these are relatively common ideas, it is not bad that Xu Shike can think of them.
"The boss thought about it in detail." Liu Yiqing said, looking at Xu Shike with a smile on his face.
"Haha, I don't believe you won't know if I don't tell you. I just said it, and you don't need to flatter me. Well, let's not talk about it, let's go and see how the app is doing." Xu Shike nodded in satisfaction head, said with a smile.
When Liu Yiqing heard Xu Shike's words, he showed a bright smile.
"No problem, I guarantee you will not be disappointed." Wu Zhen took the conversation and said with a smile.
"Well, then I'm going to take a look." Xu Shike stretched out his hand and stroked his chin and said.
Soon, several people turned on the computer and opened the program.
After Xu Shike used it a few times, he felt that it was running well, the typesetting was also better, and the functions were relatively complete.
After a general look, Xu Shike is quite satisfied, "Well, it's okay, and the functions are relatively complete."
"Of course, the requirements you mentioned before are already very detailed. We must work out all the functions." Wu Zhen said with a smile.
"Well, after you said that, I just remembered one thing. I think it is necessary to clarify with you and have a chat." Xu Shike suddenly changed his expression and said seriously.
"Huh? What's the matter, what do you think?" Wu Zhen also looked at Xu Shike with a serious expression.
Liu Yiqing also looked serious.
“I just want to talk about the user positioning of keep, which is to target those fitness novices who have not yet formed long-lasting fitness habits and help them form fitness habits. The most important thing is to capture these users. In order to capture these users, then You have to know their specific needs. I did a preliminary analysis and found that there are roughly three needs. The first is the basic need. Users hope to find professional fitness tutorial videos on keep, and at the same time, they can also scientifically train them based on their different physical qualities. Recommend and arrange corresponding fitness training programs, and remind users to complete them. This is the most initial requirement."
"The second is the expected demand, so that users can find a community of people like themselves on Keep, share and show off themselves, and browse other people's shared content. It is best to see a lot of good-looking people. The pictures shared by men and women can feast your eyes and cure nympho, and can also motivate yourself to keep exercising and so on."
"Third, excitement needs. Users find a sense of belonging in Keep, a fitness community, and develop emotions with other users; users find suitable training equipment in the Keep community communication, and can directly complete the purchase within Keep, and the quality is guaranteed. .”
"First of all, we must at least meet the three major needs of users. How about it, do you understand what I said?" After Xu Shike talked eloquently, he looked at Wu Zhen with a smile and asked.
"Understood." Wu Zhen replied immediately.
"I understand. The boss's point of view is really profound, almost enlightening." Liu Yiqing looked at Xu Shike and said.
"Haha, after thinking about it for a while, I can't say it's enlightening, it's just a little idea." Xu Shike waved his hand and said modestly.
He read it from the pile of planning idea books and analysis books given by the system. He took it out and talked to them today. Unexpectedly, it seems to be quite useful.
In this case, Xu Shike naturally would not be polite, and continued to open his mouth to teach them.
"This is the gap between a genius and an ordinary person. You can think of so many useful things just by thinking about it a little bit. Although we can discover the superiority of the keep mode, we can't see it so thoroughly." Wu Zhen smacked his lips and said with some emotion.
To be honest, although he thought Xu Shike was very powerful before, he could think of the idea of keep, but he was just powerful, but as he got more and more in contact with Xu Shike, he slowly began to have some admiration for Xu Shike.
"Wow, wow, you actually praised me as a genius? I'm considered a genius in front of you? I don't know how much higher your intelligence is than me." Xu Shike raised his eyebrows and said a little funny.
"Both of you are geniuses. Speaking of which, I am the only one who is an ordinary person." Liu Yiqing also looked at the two young people in front of him and said with a smile.
When she first agreed to join the job, she just did it because she had just lost her job, but now, looking at the two young people in front of her, she felt that she would probably usher in the pinnacle of her life.
After all, the boss seems to be a super rich second generation, and he also has great business vision, sense of smell and ideas, and a very decisive personality.
The other one, Wu Zhen, as far as she knows, is also a genius, and if he goes to those big companies, he will be a big boss sooner or later.
Such a combination of two people must have a promising future. Besides, everyone is now fighting for the keep project.
In particular, this project is very reliable and has a high probability of success.
"Haha, that's enough, all three of us are not ordinary people, haha." Now that he said that, Xu Shike naturally didn't bother to explain anything, took it for granted, and said with a laugh.
"Haha."
After laughing, Xu Shike continued to speak solemnly, "I haven't finished what I said before, and I still think about something."
"Tell me." Wu Zhen blinked, looked at Xu Shike seriously and said.
"Well. We need to know that most of this type of novice users have similar pain points. Pain point [-]. They don't have enough time to go to the gym. In other words, the time is relatively fragmented. It's okay to read novels , but going to the gym is not enough. And now the price of the gym is too expensive, and they have a relatively small budget for fitness.”
"The second pain point is that they want to exercise on their own, but they don't know how to train more scientifically and better for their bodies. And online training courses are of mixed quality, and they don't know where to start."
"There is also a third pain point, which is that fitness training is boring and it is easy to fail to persist, and then there is no suitable person around them to supervise and remind them."
"How is it? Are these three pain points summed up well?" Xu Shike raised his eyebrows and asked solemnly.
"That's right, these three pain points are the common concerns of most people. When I was in college, I knew some people who saved a lot of money and went to the gym to get a card, and then they went very few times." Wu Zhen nodded and said in agreement.
"Indeed, like me, I have a gym card, but I rarely go there." Liu Yiqing also nodded.
"Haha, right? Now that we have grasped their pain points, we have to think about how to help them solve these problems. I just thought of two more general solutions.
The solution I came up with is to enhance the timeliness of keep use and satisfy users’ use of fragmented time. We need to make it easy for users to solve immediate problems, so that users can use fragmented time without sticking to the scene. Limits to complete exercise anytime, anywhere. "
"Well, this plan is very good and can solve this problem." Wu Zhen is a genius, and he can detect the feasibility of this plan with just a little thought.
"It's really good, but it's still difficult for us to achieve this level at this stage." Liu Yiqing said from the reality, "However, this plan is really useful."
"Haha, as long as it is useful, it is fine. As for how to achieve this level, it is up to you. I am responsible for making the request, and you are responsible for the rest." Xu Shike shrugged and said with a smile.
Otherwise, why spend so much money to invite you here?Is it because I have too much money and want to do charity and show love?
"Well, we will try our best." Liu Yiqing nodded and said seriously.
"It's not hard work, but we must do it." Xu Shike was uncharacteristically serious, and said in a strong tone, "Otherwise, how can we quickly establish our own dominant position? How can we quickly gain enough users instead of being Those big companies copy and follow the trend of products to surpass?"
"We will definitely do it." The two looked at each other for a while, and then promised.
"Well, that's the way it is. I've made my request clear, and you are going to meet my request." Xu Shike grinned, then said with a smile.
"Ah."
"By the way, there is one more thing you need to pay attention to. The fool-style standardized courses can meet the needs of different basic groups. For example, for the "novice" group, customize personalized training plans according to the fitness needs of users. People can achieve their goals by following the video course training. For advanced and advanced people, they can be customized by DIY. We need to be targeted.”
"Yes." Wu Zhen and Liu Yiqing nodded in agreement when they heard this suggestion.
"Haha, that's it, that's all my request, you should all understand it? I won't talk about it, let's talk about other things, um, do you have any dissatisfaction in your work? For example, the environment What?" Xu Shike smiled and asked.
"No, we are very satisfied with the environment here and have a great time working." Wu Zhen shook his head and said with a smile.
"It's fine if we don't. If we don't, we can work hard for our future wholeheartedly." Xu Shike grinned and said seriously.
To be honest, it is really rare for college students who have just graduated to get such good treatment. Even Wu Zhen, no matter how good he is, is still a newcomer to a big company, and he must have to work through his qualifications.
How can I be comfortable now.
In this way, several people chatted like this.
(End of this chapter)