mijobooks Chapter 121 Dividend of 760
Chapter 121 Dividend of 760
Chapter 121 Dividend of 760
Just as Lin Mu finished his steak and picked up a napkin to wipe his mouth, he received a phone call from Wang Zaixing.
He answered the phone, and Wang Zaixing said on the other end, "Brother Lin, the Taobao Pet Festival has started, and the data is very good in all aspects. I've sent the website to your QQ, you can take a look."
Lin Mu received the link sent by Wang Zaixing, but he did not open it to view it.
In 2009, watching videos on mobile phones was very expensive. There were even cases where children who watched videos for a few hours without a suitable data plan incurred thousands of yuan in phone bills.
He plans to go back and watch the video again.
After finishing his steak, he approached Sanfeng with a glass of red wine and said, "Sanfeng, look at your heavy eye bags. Why are you pushing yourself so hard? Aren't you afraid of ruining your health before you even achieve your goal?"
Sanfeng chuckled and said, "Isn't this because I wanted to achieve something? Now that Tmall is a success, I'll have a lot more free time from now on."
Lin Mu wasn't just there for casual conversation; he wanted to see if he could poach Sanfeng while creating Pinduoduo.
Hearing Sanfeng say this, he felt it was a bit difficult, but not without a chance.
Sanfeng later rose to the position of Deputy CTO within Alibaba, but Deputy CTO is only a deputy position. Moreover, Alibaba has had more than one Deputy CTO, and more than one term; there have been dozens of people who have held this position.
If the goal is to "achieve something," Pinduoduo's viral marketing can set a historic benchmark in the industry.
Everyone had a great time during the team building activity, and everyone was full of expectations for the future.
Lin Mu returned to his rented room and opened the link Wang Zaixing had sent him. The link led to a video on Tudou.com titled "Taobao Ugly Item Festival: Please Select Your Choice for the Ugliest Item of the Year."
The video has been posted for 12 hours, and has now garnered 5 views and 5000 "wow" comments. It has also made it onto the homepage of Tudou.com's featured page.
Lin Mu clicked play and watched. Fu Gui had executed the plan very well; all of his suggestions had been taken into account.
Fugui set up many awards and even invited several internet celebrities to act as experts and conduct expert voting. Unfortunately, there is no bullet screen culture yet, so such a vibrant video wouldn't be as enjoyable without bullet screen comments.
As the video came to a close, Wang Zaixing, as the host, thanked the guests and audience present, and then said that the planning of Taobao's Ugly Goods Festival was a collaborative effort between him and the director. He once again thanked Dayan for her constructive suggestions.
After the video ended, a seemingly impressive production credits were provided, including winners of various awards, directors, and so on, with the nickname "Dayan" (meaning "goose") appearing in a very prominent position.
Lin Mu stroked his chin, thinking, "This kid seems to be a grateful person. Taking him along to start a business shouldn't be a problem. With him helping with operations, I'll have a capable assistant."
December has arrived, and with the end of the year approaching, Lin Mu begins to tally up his gains for the year.
First, there are old acquaintances: Brother Li's shop, Spring Diary, and Three Little Bees projects.
Brother Li's shop mainly sells snacks. After opening a flagship store on Tmall, he benefited from the traffic dividend of Tmall Marketplace and boosted sales during Double Eleven.
However, due to Li Ge's own limitations, the offline business has not progressed very smoothly, and his main revenue still comes from online channels.
Combined online and offline sales, the total revenue this year reached 800 million, from which Lin Mu can receive 80 million.
A dividend of 10,000.
Then came Director Mao's Spring Diary.
-
Factory Manager Mao's performance has been soaring this year because the pearlescent stockings are selling very well offline, and her sales volume in offline channels has already reached the same level as online sales.
Furthermore, thanks to its strategy of succeeding in both B2B and B2C markets, pearlescent stockings are now ubiquitous, sold on major e-commerce platforms such as Youa, Paipai, and eBay.
Her turnover reached 3000 million this year, and Lin Mu can receive a dividend of 300 million from it.
Finally, there's the much-anticipated Three Little Bees. Three Little Bees has already secured monthly sales of 10 orders on Tmall, and its performance this year can only be described as phenomenal.
Just one year after its transformation, the company's revenue reached 4000 million yuan, a significant portion of which was invested in promoting and attracting users to QQ Farm.
The dividend that the three little bees gave to Lin Mu was 300 million yuan plus a 10% equity transfer.
Besides that, there's Lin Mu's personal salary. Tmall gave him a particularly generous bonus, equivalent to 20 months' salary, bringing his annual take-home pay to 80 yuan this year.
In total, Lin Mu's cash dividends and salary this year amounted to 760 million. However, this was not the biggest part of his gains this year. His biggest gains included the 100 million US dollar check from the old lady and the stock valuation from Yuezhi.
Now, it's time for him to show his skills.
The first step is to leave Alibaba gracefully and dignifiedly.
Lin Mu logged into Alibaba's internal network and wrote a post titled "The Lost Ship".
In the post, he detailed the foolish things Taobao had done recently in pursuit of high growth, as well as the hidden problems beneath that high growth.
First, in order to strengthen the concept of Taobao Marketplace and make its financial reports look better, Taobao chose a deposit-free policy.
This policy, while creating a thriving Taobao marketplace, also fostered a breeding ground for counterfeit goods. Furthermore, many Taobao staff members, corrupted by merchants, forgot their original intention to serve customers and instead acted as protectors of unscrupulous merchants.
The Sun Yuan incident is a typical example. However, "when you see one cockroach, there are already 1000 cockroaches in your house, and the remaining 999 cockroaches will only become more cunning."
Secondly, there are the stringent KPIs set by Alibaba. When you do your best to achieve high growth performance far exceeding your own capabilities, that high growth performance will become the bottom line that must be met next time.
Such stringent KPIs will inevitably lead employees to be short-sighted and abandon the "customer first" value policy, thus creating a disconnect between Jack Ma's six core principles and the employees' pressing survival pressures.
Furthermore, the Six Core Values principle and Alibaba's rules and regulations have ironically become a protective shield for some employees, resulting in a situation where principles are used against them.
Third, some people within Alibaba have become increasingly bureaucratic, forming small cliques and rampant bureaucracy.
In addition, Lin Mu wrote dozens of accusations, each of which was a problem he discovered through meticulous observation in his work.
Moreover, Lin Mu did not simply accuse, but also provided solutions for each problem.
He wrote: "When a person is sick, they should not force themselves to work while they are ill, but should stop and take good care of themselves, and then go back to work after they are fully recovered."
He proposed revising the company's reward and punishment system, arguing that the current system is no longer suitable for Alibaba's current situation—you can't demand high growth from employees on one hand, and on the other hand, require them to prioritize customers.
He gave a very simple example: the simplest and most direct way for a merchant to make money is to engage in fraudulent order placement.
Once he gets to the top of the product category and gains high exposure, he can easily make money even if he only does the simplest business like dropshipping.
But if a Taobao employee is about to fall short of their monthly performance target and discovers that one of their clients is engaging in fraudulent order practices, should they intervene or not? Doesn't this force the Taobao employee to find ways to cover it up for the client? But if there are too many Taobao employees doing this, won't it lead to an entire department of Taobao employees helping each other cover things up, forming a small faction?
When Lin Mu's reform proposal was posted on Alibaba's internal network, it caused an instant sensation.