From Taobao intern to the father of Pinduoduo

Chapter 71 Multiple Iterations

Lin Mu meticulously explained to Director Lu the optimal solution that Bilibili's cooking section had explored through multiple iterations in later generations. Director Lu and the staff listened in astonishment and amazement.

How do you grasp the emotional rhythm of the audience?

How can you film content that makes viewers feel close to you, rather than watching a blogger who is distant and unapproachable?

How do you use internet memes? How do you introduce interesting music? And how do you create a powerful and uplifting ending?

In short, this is not a gay porn film, but a film for friends to play with face-to-face. It should be fun, interesting, and give you a sense of intellectual stimulation.

The goal is to make viewers feel good about the blogger after watching the video, and naturally develop trust in the products featured.

"You need to control the user's emotions; make them laugh when you want them to laugh, and make them cry when you want them to cry."

Director Lu was completely convinced.

This is supposed to be a gay porn movie? These theories are on a movie level!

Lin Mu wasn't making a pornographic film at all, but a short movie?

No, it's not a short film, but something more down-to-earth and accessible...

Director Lu couldn't quite put his finger on what kind of film this was, but it was similar to the popular film "A Bloodbath Caused by a Steamed Bun" from a while back, though it was a bit more down-to-earth.

Next, Lin Mu removed all the professional tools from the table, leaving only everyday items such as flour and a cutting board.

The first scene is a shot of Sheng Mingyue walking.

At this point in the video, a short clip will be inserted showing employees milking cows at a dairy farm. Later, a voiceover will be added: "Xiao Yang's Kitchen is always searching for bread that children can eat with peace of mind. Scientific research shows that milk is very nutritious. It would be great if we could add milk to bread and make it taste delicious."

Next comes the second part: preparing the ingredients.

Here, Lin Mu employed an editing technique common in later generations. He had Sheng Mingyue say, "Bowl, water, flour, eggs, milk." As Sheng Mingyue finished speaking, the video editing would then show each of the mentioned items appearing on the table one by one, creating a visually appealing effect. Then, the kneading of the dough would begin.

In the third section, the soft white bread was successfully made.

Here, Lin Mu thought of another small detail: after taking the bread out of the oven, he could play a background music track from "Cooking Master Boy" where food is fresh out of the oven.

Then Sheng Mingyue picked up the bread, and a voiceover began: "She finally made the bread of her dreams." Then she pointed the bread at the camera and said, "Fans, eat first." The next moment, she immediately stuffed the bread into her mouth and showed a very enjoyable expression.

The fourth segment elevates the video, expressing a reflection on family: "I was once a child, and now I'm about to become a mother myself."

The second version of the video was filmed three times before it achieved a result that satisfied Lin Mu. He and the director watched the final cut on the monitor.

Director Lu complimented, "President Lin, this version is indeed much better than the last one. It doesn't feel like a typical adult film; it has a strong online feel."

Lin Mu shook his head and said, "No, no, it's too boring, not interesting enough."

"Huh?" Director Lu exclaimed in surprise, "Isn't this interesting enough? I feel like those foreign internet celebrities, their films are just like this."

Lin Mu pondered for a moment, then pointed to the second segment of the video and said, "Yes, I'm not satisfied with this second segment; it's still too serious. Add some interesting lines to the dialogue."

Lin Mu described his ideal effect: The first part first tells the story of how Little Sheep Cuisine wants to make the ideal bread, bread that mothers can feel at ease feeding to their children.

So she searched the market for many types of flour and milk, and finally selected the best recipe. After laying the groundwork, she immediately moved on to the second part.

In the second segment, Lin Mu-rang added dialogue. When mentioning ingredients, instead of directly saying bowl, water, flour, eggs, and milk, he said, "Take the bowl, get the water, mix the flour, beat the eggs, knead the dough." He then added a humorous self-deprecating remark at the end: "Repeated words, disgusting."

After Lin Mu finished speaking, he had also sorted out his thoughts and felt a surge of joy: "Yes, this is the effect I wanted."

Then he had Sheng Mingyue film it again. This time the filming went smoothly, and it was done in one take without any mistakes.

The group stood by the monitor again, watching the finished product.

Sheng Mingyue had been acting for several hours and was quite tired. She wiped the sweat from her forehead and said, "Teacher Lin is a bit strict."

"However, this third edition is indeed much better than the first and second editions, especially the second paragraph, which is particularly interesting."

However, Lin Mu still frowned. He felt that something was still wrong, and the result was still quite different from what he wanted.

Director Lu noticed Lin Mu's troubled expression and exclaimed in surprise, "Hey, Mr. Lin, you're not satisfied with this result? This is already the best softcore porn film I've ever seen this year."

"Oh, right, GG, it's GG."

Reminded by this, Lin Mu finally understood where the strange feeling came from; it was because the setting was too deliberate.

The opening statement directly tells the audience that he wants to make bread that mothers can confidently feed to their children, and then immediately leads to the final result, saying that he selected the best of the best recipe. This seems too deliberate and still gives off a slightly awkward vibe.

It still needs to be changed.

Lin Mu said, "We need to change the first act as well, and not just the first act, but also the third act."

"The third version is tentatively set like this. At the beginning of the video, Sheng Mingyue says, 'You saw in a science documentary that drinking milk is good for children's health.' So she excitedly thought, could we combine milk and bread so that children can not only be full but also get nutrition while eating bread? She is someone who likes to study baking, so she bought a lot of flour and utensils and started to study it herself."

"The second paragraph will remain the same for now, but the third paragraph needs to be revised. It can't be a one-time success. We need to show three instances of failure, such as the first time the taste wasn't good, the second time the baking time was too long, and the third time the filling leaked out. Then there's a transition scene, with the sky brightening and darkening, then brightening again. Finally, the research and development is successful, and Sheng Mingyue has developed a soft white milk bread that satisfies her."

"Next comes the fourth act, where she takes the bread to share with her friends. Her friends are very happy eating it, and the children are scrambling for it, showing a joyful and harmonious scene. The ending brings a sense of climax."

Sheng Mingyue seemed to be thinking about something, and said, "Teacher Lin, may I offer a suggestion?"

"Okay, go ahead."

"I met an orphanage when I was doing charity work recently. Could we collaborate with the orphanage on this video? We could change the beginning to say that I want the children at the orphanage to eat healthy and delicious bread. And at the end, instead of bringing the bread to our friends, we could bring it directly to the children and film them enjoying it. What do you think?"

"Brilliant!"

Lin Mu and Director Lu both exclaimed in admiration.

……

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