mijobooks Chapter 67 Year-End Summary
Chapter 67 Year-End Summary
Taobao Mall Department, no, it should now be called Tmall Mall Department.
Zhang Yong distributed an email to everyone as a report, stating that "Tmall" had emerged victorious in the vote. From today onwards, the Taobao Mall department will be officially renamed the Tmall department.
With the name finalized, the logo also needs to be changed.
As for the logo, Zhang Yong handed it over to Leng Yue, who had fought her way up in the traditional PG industry.
Lin Mu wondered if he should offer his opinion on the logo.
Just then, Wang Jialei came to his workstation and said, "Dayan, time is tight and the task is heavy, so I won't waste any more time talking to you. You know that Taobao implements a KPI system, and regarding our Taobao Mall... oh no."
Wang Jialei paused for a moment and then said, "Regarding the KPIs of the Tmall department, because it was in its early stages, we only had two indicators: the first was transaction volume, and the second was the number of sellers."
"Regarding transaction volume, let's discuss it. 100 million per month, 400 million per quarter. 5 sellers per month, 20 per quarter. Is this amount acceptable?"
Lin Mu thought to himself, "Good heavens, although I know that Tmall is at a critical moment of life and death, and everything is for survival, this KPI is too simplistic."
It's important to understand that Taobao's KPIs are quite complex, including buyer and seller satisfaction, dispute rates, revenue and profit margins, category growth and market share, as well as tests of values.
In comparison, Tmall is incredibly simple.
This is perfect for him.
Lin Mu asked, "Jialei, how much revenue does Tmall generate per day now?"
Wang Jialei stated a figure: "120 million, which is between 3000 and 4000 million a month."
Lin Mu said, "That means I alone have to drive 2.5% to 5% of the growth."
Even Lin Mu couldn't achieve this number, because the time was too short; he needed some time to develop.
Wang Jialei quickly explained, "Of course not. The original operations staff left, and you'll be in charge of the merchant resources they left behind."
"The quota I'm giving you is roughly between 70 and 80 yuan of the total monthly revenue. Just stabilize your current revenue, and then bring in a few new merchants to supplement the revenue by 20 yuan."
Wang Jialei patted him on the shoulder and said, "What's wrong? Is the burden still too heavy? Do you want me to lighten it for you?"
Lin Mu licked his lips and said, "It's not heavy. I like challenging work."
"By the way, let me introduce you to a senior colleague," Wang Jialei said. "This is Duan Meng. You can ask him if you have any questions about your work. Although he only joined the project team a month earlier than you."
Yang Mo, wearing glasses with nearsighted frames, waved to Lin Mu and said, "Hello."
Lin Mu asked curiously, "What are your KPI targets?"
Duan Meng smiled and said, "Da Yan, are you trying to compete with me? My performance last month reached 120 million, and this month it can probably grow by another 10%. By the end of the quarter, I should be able to exceed the target and reach a total turnover of 500 million."
Duan Meng thought to himself, "Lin Mu is a very talented newcomer. If given time, he might very well surpass me."
But isn't he taking advantage of the time difference? If he can still be overtaken by a newcomer while taking advantage of the time difference, then he might as well find a block of tofu and kill himself.
Lin Mu smiled and said, "No, I was just asking."
According to Lin Mu's idea, the next step for Boss Gu should be to develop durian bread.
He has prepared a series of marketing plans, and he should be able to exceed his targets by a considerable margin in the first month.
It's best not to say such things aloud, as it would be too arrogant.
Wang Jialei said, "Alright, Duanmeng, you teach him how to connect. I have other things to do."
Next, Duanmeng connected Lin Mu with merchant resources. There are very few merchants on Tmall now, only a few hundred in total, and Lin Mu was assigned 24 of them, which are divided into these categories: clothing, fast-moving consumer goods, and toys.
None of the major brands are included. This isn't to say that Duanmeng is targeting Lin Mu or anything like that; it's just that there aren't many major brands joining Tmall right now.
Currently, the biggest brand on Tmall is Li-Ning, and Mr. Zhang personally negotiated the Li-Ning store deal. The next big brand to enter Tmall is Uniqlo, which was negotiated by Duanmeng in the future.
Lin Mu had no complaints; he just got the job done.
……
The year is drawing to a close.
Lin Mu successfully passed his thesis defense and was promoted to P3, with his salary increasing from 8000 to 12,000 per month.
Incidentally, his year-end bonus was also paid out. Because Lin Mu's performance was exceptionally outstanding, he received a year-end bonus of 24 months' salary, which is a full 18 yuan. But this amount is just a small sum for Lin Mu now.
Lin Mu calculated his total income for the year: in terms of salary, he received a base salary plus sales commission, plus a reward of 5 yuan for his act of bravery, totaling about 30 yuan a year.
On the other hand, the operating company's online store sold a total of 14 orders in a year.
These 14 orders were achieved on Taobao. In the second half of the year, JD.com also approached Li Zhi to source goods. The first batch consisted of 5000 pieces, which sold well, leading to an additional 5 pieces being ordered.
Currently, in Brother Li's shop, each order consists of two items, priced at 20 yuan for both, excluding shipping. These 5 items are equivalent to 2.5 orders, totaling 16.5 orders, resulting in a total online revenue of 330 million yuan.
However, at the same time, there are also offline orders and orders placed through Alibaba as the source manufacturer. This part of the turnover, when added together, reaches a total turnover of 540 million yuan per year.
After a series of complicated calculations, Lin Mu could get 35 yuan in commission from Brother Li's shop.
Next up is Factory Director Mao's side. Through his own personal shop and Alibaba's wholesale volume as the source manufacturer, a total of 40 pairs of fluorescent stockings were sold.
The total sales of these 40 pairs of shoes amount to 400 million yuan, and the JD.com platform also generates 80 yuan in sales, bringing the total to 480 million yuan.
The most important aspect is the offline market. Pearl stockings have become popular both online and offline, and are now a fashionable item worn by pretty girls in nightclubs and clubs.
It took off in the second half of the year, providing Factory Manager Mao with a total revenue of 400 million yuan. The combined online and offline revenue reached nearly 900 million yuan.
Because of the complicated calculation method of offline commissions, Lin Mu did not receive the maximum 20% commission stipulated in the contract. He received the second-tier commission of 10%, which means that he earned 80 yuan in commission from Factory Manager Mao.
As for Boss Gu's side, we can ignore it; Boss Gu will only start making his move next year.
In conclusion, Lin Mu's income for the year reached as much as 140 million.
This income would be a high salary for an ordinary worker, but in the eyes of the capital market, it's nothing.
Lin Mu summarized that Li Ge's store's growth had slowed down, while Factory Manager Mao's main business of stockings still had great potential for growth, and Boss Gu's fast-moving consumer goods category had great potential.
Even without considering his boss's business and the development of new customers, the fluorescent stockings category alone could bring him around 200 million in revenue next year.
……
P.S.: The climax of the story is about to begin, please vote with your monthly tickets.