mijobooks Chapter 216 Counterfeit Store
Chapter 216 Counterfeit Store
Zhou Zhenbang paused, then slowly walked to the shade of a tree, his tone revealing the shrewdness and ruthlessness characteristic of a businessman.
"You've been with me for so many years, so handle things neatly and don't leave any loopholes. Sign all contracts with third parties, and use nominees for the legal representative. If anything goes wrong, it won't be our problem."
The secretary readily agreed, and Zhou Zhenbang was about to hang up when he seemed to remember something and gave some instructions.
"What I want is to get in and out quickly, before he can react, and stir up the market. Let's take this opportunity to make a big profit, and see what Chen Yuan does then."
The secretary's efficient voice rang out: "Understood, I'll get on it right away, don't worry."
The phone hangs up.
Zhou Zhenbang opened the car door, sat in the driver's seat, and slapped the steering wheel hard.
"Chen Yuan, you have your clever schemes, and I have my ways to get around them. Sorry."
the other side.
Chen Yuan drove his van and stopped it on the side of the road not far away.
Zhou Zhenbang's words were indeed a wake-up call for him. The phrase "what if someone uses your name to make counterfeits?" was like a thorn, piercing his mind precisely.
The rule of thumb in the catering industry is that traffic can rise very quickly, and so can copying of others' methods.
Besides, there's really no secret to making breakfast.
The pricing strategy behind the recently launched Eight Delicacies Buns has been thoroughly analyzed by online short video bloggers.
There are also food bloggers who have already opened up and crumbled the filling inside the buns to show all the viewers.
Chen Yuan is able to hold onto his current position mainly because of the skills given to him by the system. His god-level skills can instantly kill any imitator.
Even if others use his dough and filling to make buns, they won't taste as good as his. Chen Yuan is very confident about this.
However, the problem of counterfeiting remains very thorny.
If someone else uses the same brand and engages in a price war, within half a month, those who were deceived will hold him accountable.
Building a good reputation is incredibly difficult, but destroying it can happen in just a few days.
Chen Yuan felt that this matter needed to be resolved immediately, so he directly dialed the phone number of Zhou Ke from the Culture and Tourism Bureau.
The call was answered after only a couple of rings, and there was the sound of keyboard typing in the background.
"What's wrong, Xiao Chen? Why are you calling me at this hour? Is something the matter?"
"Zhou Ke, I'm sorry to bother you at this time," Chen Yuan said. "I have an urgent matter that I need your help with. My trademark hasn't been officially registered yet, but I feel that someone may have their eye on this signboard recently."
"Oh? Hmm... That's not surprising. The bigger the tree, the more the wind blows. It's only natural that someone would be watching you." Zhou Ke's voice was very calm.
Chen Yuan said, "I'm worried that someone might try to skirt the rules by opening franchise stores or counterfeit stores. Do you think we could expedite the registration process and get my trademark registered as soon as possible?"
There was silence for a few seconds on the other end of the phone.
Section Chief Zhou's tone turned serious, and the keyboard clicks stopped: "What? Why the rush? Did you run into someone watching your stock market?"
Chen Yuan mumbled, "I'm just worried."
Section Chief Zhou paused on the other end of the phone, got up, walked to the office window, lit a cigarette, and started thinking of a solution.
He had dealt with this kind of thing before and knew all too well the pain point of local restaurant brands: the lack of trademarks.
Without a trademark, you're essentially running naked. If someone else registers it first or hoards it maliciously, the cost of protecting your rights alone can bankrupt a store.
After much deliberation, Section Chief Zhou made a decisive decision.
"Xiao Chen, actually, there's no need to wait. Here's what we'll do: the bureau has a project called the Local Specialty Catering Brand Protection Special Project. Send your main business license, brand usage certificate, storefront photos, and other miscellaneous documents to my email tonight, and I'll expedite it for you through the internal channel first thing tomorrow morning."
"When the time comes, I'll have the legal department go through the categories for you. I remember there are over forty core categories, plus pastries, seasonings, meat products, seafood processing, and so on. Report everything."
"Oh, right, also defensive registration, and catering equipment and stuff like that, bring everything you can. I've assigned someone to keep an eye on this."
Chen Yuan nodded, his voice much more relaxed: "I'll send you the materials right away. Thank you so much, I didn't even know I had to register so many things."
"You've never worked here before, so of course you wouldn't know. I'll send you an email address later. I've also compiled all the materials and sent them to you. Hurry up and send them to me."
Section Chief Zhou clearly took this matter very seriously: "I'll expedite it for you. The acceptance notice will be issued within 7 working days, and the certificate will be issued in three months. During this period, your brand protection statement will be published simultaneously."
"You should focus on promoting yourself during this time and try to bring more tourists to our Culture and Tourism Bureau."
Chen Yuan understood that if someone was giving him special treatment, there must be some reward in return.
"Don't worry, I will definitely run this shop well. I will try my best to introduce more new products and let more people come here to enjoy the food and experience our local culture."
When Section Chief Zhou heard that Chen Yuan was so perceptive, he laughed, his deep laughter coming from the other end of the receiver.
"It's good that you understand that. Keep it up and do your job well."
"Received, thank you."
After hanging up the phone, Chen Yuan finally felt relieved.
After quickly sending the materials.
For some reason, Chen Yuan suddenly wanted to see Su Qingxue, and he also wondered how the shop renovation was going.
He immediately drove to the city center.
Chen Yuan opened the car door, and Wang Xiulan's voice message popped up on his phone.
"Son, Mom has to go home early today. I need to cook for your dad, and there's something else I need to take care of at the factory. Qingxue hasn't left yet; she's over there working on the blueprints. Why don't you go check on her while you're at it?"
Chen Yuan never expected that the mother and son would think of the same thing.
Chen Yuan replied "Received," and then, as if familiar with the layout, he walked through the semi-open, unfinished area and went up to the second floor via the temporary staircase.
The sunlight shone on the construction drawings on the ground and a few bottles of mineral water.
Su Qingxue stood among the workers. She was wearing a safety helmet, and her sleeves were rolled up to her elbows, revealing her fair arms.
"Master, I think this part still needs to be changed..."