mijobooks Chapter 106 Lei Jun: You can copy the plan, but you can't copy the soul!
Chapter 106 Lei Jun: You can copy the plan, but you can't copy the soul!
After announcing the package deals, Wang Jianzhou tactfully walked away.
After Yu Dazui said a few more nice words, a countdown to the first sale of the Honor Play1 appeared on the big screen:
60 seconds!
58 seconds!
…………
At the same time, in Yizhuang, Kyoto, at the headquarters of Jingxi Network.
Liu Qiangdong stood in front of the backstage monitoring screen watching the live broadcast of the Honor Play launch event.
After China Unicom announced its package deals, Liu Qiangdong's face broke into a wide smile.
Steady!
His joy was short-lived; he soon became worried about whether the company's servers could handle the load... Of course, this was related to another authorization letter he had in his possession.
Leveraging the investment from Huaxin, when selling Huawei's Mate 1 and Honor Play 1, they can also bundle three major packages, with China Unicom settling corresponding subsidies monthly.
However, there was one issue: China Unicom required delivery personnel in western Beijing to activate their devices on-site and undergo real-name authentication. But these were minor issues, and Liu Qiangdong readily agreed at the time.
As Liu Qiangdong couldn't help but chuckle, the operations director beside him quietly reported to his superior:
"Mr. Liu, our platform's reservations have exceeded 120 million. We've conducted three rounds of server stress tests, and it should be able to handle maximum concurrency!"
Liu Qiangdong didn't speak, but nodded silently.
In the period since receiving the investment, he has already established the logistics process. Due to time constraints, he could only temporarily rent some warehouses, and new warehouses are under construction.
Honor's debut is also a test for them... a test of the success of this model.
"The first batch of goods is still too small. When will the new goods arrive?" Liu Qiangdong asked, looking at the reservation report.
"The second batch of goods, 40 units, has already been stored in warehouse number 7, and the third batch is expected to arrive in Pudong next week."
He picked up the phone and called the person in charge of warehousing and distribution.
"Tell the guys, don't rest after we're done. I'm treating everyone to a late-night snack and giving out bonuses. 500 yuan each!"
…………
At 4:00 PM, the Honor Play1 officially went on sale.
Long queues had already formed at the offline China Unicom service centers!
The Jingxi platform also saw its first wave of traffic. In just 15 minutes, the number of visits to the Honor Play1 exceeded 200 million, and the number of orders exceeded 10.
The backend monitoring system also issued its first warning, noting that the product details page was occasionally starting to fail to load.
Liu Qiangdong immediately ordered the closure of traffic entry points for some event pages, prioritizing the Honor Play1...
……
Backstage at the press conference.
Wang Jianzhou and Ren Zhengfei were sitting there drinking tea, while Yu Dazui was directing work nearby.
"Mr. Ren, the sales of Honor Play1 have already surpassed the first-day sales of the Mate series," the sales director said with a smile.
Wang Jianzhou put down his teacup, raised his head, and seemed about to speak, but then closed his mouth again.
This scene was also witnessed by Yu Dazui.
So he walked over with a smile: "Mr. Wang, congratulations."
This time, China Unicom consumed the largest amount of data traffic.
"Hmm." Wang Jianzhou's worried face immediately broke into a smile.
"According to data sent from Jingxi and data we access from China Unicom's backend, 60% of orders currently use China Unicom's contract purchase plan, and most of them are premium plans."
"Congratulations!" Ren Zhengfei raised his teacup and said simply.
This is going to explode...
At 4:35, the cumulative sales of Honor Play1 exceeded 60 units.
Huawei's terminal: "The first sale of Honor Play1 was a huge success, with orders far exceeding expectations."
Within half an hour, orders exceeded 60, and our stock is currently running low. Mr. Yu has instructed the OEM factory to place additional orders. We will not engage in any artificial scarcity marketing tactics, so please feel free to purchase.
Once the inventory is sold out, we will officially launch the pre-sale platform. We guarantee delivery within 15 days; for each day of delay, we will compensate the user with 50 RMB (maximum 300 RMB).
Customer first!
This official Weibo post, released immediately, once again disrupted the rice company's plans.
The red numbers on the screen were painful to the eyes.
"Borrowing" his 1999 plan, Honor Play1 sold 60 units in half an hour.
He shut down the computer abruptly, pressing his fingers too hard and leaving shallow marks on the screen, causing a surge of pent-up frustration in his chest.
At this moment, Lei Jun felt as if someone had snatched away his most treasured possession...
This is not simply a case of competing products selling well. It's because he meticulously crafted a cost-effective 1999 flagship product strategy, devised online launch plans, and fan engagement strategies, only to have others follow the same pace and achieve even better results.
The crucial point is that he hasn't told anyone yet...
A surge of immense frustration made him slam his fist on the table in anger.
"Hmm, what's wrong?"
Lin Bin quickly pushed open the office door and walked in.
Lei Jun turned around, his eyes filled with resentment and frustration: "This was originally our path."
1999. Online debut, breaking into the market with configuration and price. Every step was something I had thought about and written about. All that was left was to implement the plan.
Now they've taken it...
Lin Bin remained silent for a moment, feeling that Lei Jun had lost his mind because of this press conference. He hadn't told anyone about it today, so how could it be plagiarism?
That's just him overthinking it.
But the issue of stance made him pull up a chair and sit down: "I understand. But getting angry won't help; we need to speed things up."
We need to think about what to do next with the rice.
"By the way, Lao Lei," Lin Bin glanced at him, "it's said that Transsion will also be launched in China next year, and the pressure will be even greater then."
The first generation of the rice processor must be launched as soon as possible. After all, once TaiShan OS is truly developed, our Android system will be stuck with us.
After he finished speaking, he raised his finger again.
A smoother system with more independent intellectual property rights will definitely be favored and vigorously promoted by the authorities.
Lei Jun stared at the prototype that had just been designed, his agitation slowly subsiding and turning into a calm ruthlessness.
"Don't worry, I have a new plan."
No matter how they obtained the plan, they copied our "form," but they couldn't copy our "soul."
Cost-effectiveness is just a weapon; fans are the real foundation.
Since they stole 1999, let's redefine it.
Seeing that Lei Jun had rekindled his fighting spirit, Lin Bin breathed a long sigh of relief.
…………
In the evening, the unboxing and testing video of Xiaobai was uploaded again.
He may not have the most fans in the tech section, but he's the most outspoken and has the sharpest tongue.
"Friends, welcome to Xiaobai's Unboxing! Today is another humorous and fun review. I'm Ouyang Xiaobai. This episode is entirely self-funded, so please enjoy it without worry."
In front of the camera, a Honor Play1 has just been taken out of its plastic packaging! The rustling sound of the plastic protective film being torn off is particularly clear in the microphone.
The difference this time was that those parts weren't thrown in the trash...
[Ouyang Xiaobai: Don't worry, how could we possibly give up a family heirloom?]
"Let's look at the appearance first."
The front features the same five-inch screen as the Mate series. While the screen resolution isn't top-of-the-line, the size is sure to delight large-screen enthusiasts.
The gap between the forehead and chin is slightly larger than that of the Mate, but this phone is only 1899 during its initial sale, and China Unicom also offers a very suitable package.
Don't get hung up on the price and other details!
He turned his phone over.
"The back cover and frame are the areas where the Honor Pro was most severely cut compared to the Mate. The Honor Pro uses polycarbonate, which is what people commonly refer to as plastic."
Its advantage is that it is lightweight, weighing only 135 grams.
The downside is that it doesn't feel as premium as the metal frame of the Mate.