mijobooks Chapter 622: Successful marketing, popular in the United States, sales of 8 units set off the world
Chapter 622: Successful marketing, popular in the United States, sales of 8 units set off the world
Chapter 622: Successful marketing, popular in the United States, sales of 800 units set off the world
"I didn't expect Anle's event to be so big."
In Cao Dehua's study, Cao Guang and Cao Yinghui were drinking coffee and discussing today's press conference.
"I'm afraid it will cost too much. Second brother, you don't know. I just heard from Lao Wu that this press conference plus prizes are more than one million US dollars. I'm afraid it will exceed 150 million US dollars." Cao Yinghui said. "Handheld consoles are priced at twenty dollars."
"The profit from a set of machines is probably around five dollars."
"So much?"
Cao Guang muttered. "If this is the case, at least 30 machines will be needed to earn back the money from the press conference?"
"Yes, that's why I said that although the press conference was quite successful, it does not mean that the marketing was successful."
"150."
Cao Dehua frowned slightly. Before he finished speaking, Cao Yingzi brought back another piece of news. "Are there still games?"
"Yes, the Rongan Electronic Cube Competition is held every year on October [-]st, and the prizes will not be worse than the first one." Cao Yingzi said. "Tomorrow the newspapers will publish this news, and Rongan Electronics will donate [-] game consoles to poor children."
"Does this require a budget of millions again?"
Cao Guang felt that Li Anle was not taking money as money.
"Isn't that too much?"
Cao Yinghui was puzzled. If this was really done, Rongan Electronics would be able to make money. It would only be able to earn back its capital by selling at least 30 game consoles at the press conference. If it were to do so again, it would be 60 to [-] game consoles to break even.
This does not include research and development expenses. If the sales volume this time is less than one million, wouldn’t it be a loss-making profit?
"Yingzi, do you think Anle can succeed this time?"
Cao Dehua looked at his fifth son, and Cao Yingzi smiled bitterly. He really didn't have much confidence in this matter.The United States must sell at least 100 million units to ensure that this conference will not lose money. Let alone the subsequent series of activities, if there is no base of 200 million game consoles, there is a possibility of losses.
"Now we can only look at the sales volume tomorrow."
As for the subsequent publicity expenses, Cao Yingzi didn't even think about it. He would have a big head if he thought too much. To say that Li Anle was really generous in doing things, but he was a little afraid of being too generous.
As the press conference was published on TV stations and newspapers, the scene of the huge competition was quite shocking.
"How many?"
The first shipment of goods from Wal-Mart has been shipped, and other stores have also shipped. Now we only have the data for the first day.
"hold on."
At noon on the third day, Li Anle, Cao Yingzi, and Cao Hua were sitting on the sofa drinking coffee. In fact, they were not paying attention to the refreshments. They were all waiting for the first day's shipments.
"Jingle Bell."
"Well, I see."
Li Anle answered the phone, and nodded. In fact, if you look carefully, you will find a smile on the corner of Li Anle's mouth.
"How is it, Anle?"
"Not ideal."
Li Anle said. "Walmart just shipped [-] units on its first day."
"The other families add up to around [-]."
"15 units on the first day?"
Cao Yingzi exclaimed. "Anle, this is already very good. If we maintain this shipment volume for at least the next week, 200 million or even [-] is possible."
"I hope so."
As the impact of the press conference spread across the United States, especially the news that the Rongan Electronic Cube Competition will be held again next year spread, and with the distribution of 20 donated game consoles, more people were exposed to this handheld game console.
"Things are now much better than expected."
On the second and third days, sales not only did not drop, but also increased. In particular, it formed a trend. People who had never played block games became different. At this moment, Li Anle was no longer worried.
"Really?"
Cao Guang and Cao Yinghui couldn't believe it. It could really reach 200 million units. This is incredible.
Brother Cao Can originally laughed at Li Anle. He had so much money that he didn't know what his last name was, but he really thought it was a piece of broken game console that could be used successfully. Who would have thought that when he turned around, he saw his own children enjoying playing the game one by one.
"If you play and play, you will know how to play."
"Dad, I'm not playing alone, almost everyone in our school has one."
Cao Ting murmured, and the Cao Can brothers looked at each other. "One per person?"
"Ah."
"Did he really do this?"
"Maybe it's just in San Francisco."
In the following days, handheld game consoles produced by Rongan Electronics went on sale in many countries. Perhaps due to the influence of the United States, the sales in English-speaking countries were actually very good.
"Fifth uncle, how are you?"
"The statistics are out."
"25 units."
Cao Yingzi said excitedly. "There is no reduction, it is maintained, at least a few more days, 300 million sales can be reached in ten days at most, Anle, we have succeeded."
"Success."
Li Anle is very happy, at least he doesn't have to lose money. Of course, Li Anle is willing to lose money. After all, game consoles help children from friendly countries spend a happy childhood. Compared with the heavy learning pressure, a childhood with game consoles is perfect.
It's a pity that domestic children can't afford it. Twenty dollars is too expensive. Li Anle can only sympathize with domestic children and hope they study hard.
"Fifth uncle, it's all your fault for the monthly competition."
The monthly competition is organized by various places. Rongan Electronics will provide some subsidies. Li Anle has always done a good job in returning consumers. We must organize it to get more children to join this competition and spend more. Time and energy race.
Of course, Li Anle did all this for the sake of sales and had no other bad intentions. 300 million was quickly reached through a series of operations by Li Anle.
"Earn it back?" "How long did it take?"
Cao Guang and Cao Yinghui learned from Cao Yingzi that as the United States continues to be popular, it has stimulated sales in other English-speaking countries.
"Reaching 800 million units?"
800 million, which is 6000 US dollars per unit, which is 3000 million US dollars. Excluding costs, we have made at least more than [-] million US dollars. This cost includes research and development costs, and it takes less than half a month.
It's unbelievable that this happened right under their noses.
In fact, Li Anle never expected to sell so many. The sales in Southeast Asia, Japan, and South Korea were comparable to those in the United States. I have to say that Jackie Chan and other actors have contributed a lot. Of course, the most important thing is the in-depth promotion of the movie by Rongan Electronics. People's hearts.
"The data is not fraudulent, right?"
"Real data."
Cao Yingzi said. "I'm afraid it will exceed 500 million units within the year."
"Five million units?"
Cao Dehua didn't know what to say. With sales of [-] million US dollars, after deducting costs, he made at least [-] million US dollars. The entire Cao family, which he had worked hard to manage for many years, had only more than [-] million US dollars in assets.
“It’s still electronic products that make money.”
After hearing Cao Dehua's emotion, Cao Yingzi could only smile bitterly. You can make so much money from any electronic product. There are many such electrical appliance factories in the United States. If they were so profitable, a lot of capitalists would have entered this field.Of course, the trend of the semiconductor industry is obvious now. Cao Yingzi came back and said this to remind Cao Dehua to speed up the pace of entering the semiconductor industry.
"Dad, I'm going back to Hong Kong Island with An Le in a few days."
Cao Yingzi said. "An Le told me something when I first came here. He planned to set up a game machine factory in the United States..."
"Really?"
Before Cao Dehua could speak, Cao Guang and Cao Yinghui became excited. If this was the case, their family would have no worries about sales when they set up a semiconductor factory.
"Did Anle tell you?"
"Yes."
Cao Yingzi didn't know what Li Anle meant, but Li Anle also said that the quality must be good and there should be a price. He could give a chance but under the same conditions.Cao Yingzi knew that even so, she had taken great care of the Cao family.
"Go back and tell Anle that Cao's products must be the lowest priced with the same quality."
Cao Dehua glanced at Cao Guang and Cao Yinghui and finally said, "It's good to see that these two sons are not top businessmen and can hold on to the family business. Cao Yingzi has some abilities but is now following Li Anle."
He was afraid that the United States would not come to help him in the short term. Cao Dehua knew that relying solely on Cao Guang and Cao Yinghui, Li Anle might not be able to lose face.
"The lowest price for the same quality?"
Li Anle said with a smile. "Fifth uncle, there is actually no need for this."
"The Cao family is my uncle's family after all."
"Anle, the Cao family can't stop. It's not a good thing if the conditions are too good."
Cao Yingzi said that without competition, a company may slowly die, and Cao Yingzi understands this very well.Li Anle can take care of the Cao family, but he will still take care of it when his son becomes the head of the family. Cao Yingzi feels that it is better for the Cao family to improve quality and enhance competitiveness.
"Okay, let's talk to the company later."
Li Anle said with a smile. "Let's get down to business."
"Fifth uncle, do you need to prepare anything here?"
Li Anle said with a smile. "I can give you half a month's leave."
"Need not."
Cao Yinghui said. "I'm still waiting to be the general manager of this computer company."
"Okay then, we will return to Hong Kong Island in three days."
Li Anle's vacation is running out, and he must return to Hong Kong Island as soon as possible. Furthermore, Li Jiapo may have to go back for a few days. After all, the filming of the Red Mansions has to be finalized, and the scale of construction will be expanded. He will spend this money. Plan to go through the company.
"Go home."
In the evening, Li Anle wrote two big words in his notebook. In the next few days, Li Anle visited some partners and held a celebration cocktail party.Rongan Electronics' branch in the United States has officially established its reputation. This press conference was so successful.
It has a great impact. Some companies have begun to study this conference. After all, the sales of 300 million units is amazing. Now there are still about 500 units a day. Although it will definitely decrease with time, [-] million is almost certain.
It’s unbelievable to have sales of hundreds of millions for just a small toy-like thing.
Not only the company's research, but also some interviews with newspapers and TV stations, Li Anle handed over to Cao Yingzi. The original three days almost ended up being a week.
"Finally finished."
"Thank you for your hard work, fifth uncle."
"It's my turn to thank you."
Cao Yingzi said with a smile. "I have made a big name this time. You don't know, I have received dozens of invitation calls in the past few days. The salary is really not low."
"Hahaha."
"It seems that these people are very discerning."
The two laughed.
In the evening, Cao Dehua invited Li Anle's family to have dinner. He didn't know what Shi Qin said, and his eyes were red. It wasn't until he got on the plane that Li Anle realized that Cao Dehua had given Shi Qin [-]% of the Cao family's shares.
"My grandpa is really a mature man."
Li Anle didn't pay attention and continued to close his eyes and meditate. A few Anju people on Hong Kong Island were queuing up to buy this game console.
"There are too many people."
"Yes, forget about Anju and buy it later."
"That won't work."
Anju said. "This is recommended by my idol Jackie Chan. I must buy it today. It would be even better if I can win a prize. I can play games with Jackie Chan. I am excited just thinking about it."
"But it's quite expensive, and with so many people, we may not have the goods when the time comes." An Wang muttered, although he also liked Jackie Chan, but there were too many people.
(End of this chapter)